5 Business Tips for the Beginner on Facebook
When you begin your business ventures on Facebook, you might find some tips helpful. It may help relieve some of the anxiety new users and newcomers to social networking sometimes feel. Here are some suggestions for those who are beginners on Facebook.
1. Understand the platform
It's important to understand what Facebook is all about. It works by connecting people, either one-on-one (friends), through groups, and now we can also connect to other Facebook business pages.
So you can tap into this method of online networking for your business. You would be mad not to have a Facebook page for your business as it is the biggest social media platform in 2021.
Facebook actually has rules, too, so you'll want to familiarise yourself with their terms and conditions. Most likely, you aren't going to break any Facebook rules unless you're being really offensive, but it's a good idea to read the rules anyway.
Facebook also has online tutorials so that you can be well versed on what is appropriate, and what is not accepted.
2. Keep your focus
When you begin your business ventures on Facebook, it's a good idea to keep your focus. Your business has a purpose, and you'll need a good grasp of what that purpose is. This will help you connect with the right groups and prospective customers.
It is a very good idea to start as you mean to go on and plan your content, having a good social media strategy will save you time in the long run, and will also enable you to engage with your followers if you plan and schedule your content.
When you begin filling your page with content - the information that people read when they visit your page - keep it on topic. Prospects will lose interest if your content has no focused purpose.
To help keep your focus and avoid getting "sucked in" to the scrolling effect of Facebook, I would 100% recommend you schedule content for certain times of the day when you do your social networking. Over time your analytics will show the best time post on your business page and this is when you can reschedule your content.
3. Keep it professional
When you set up a Facebook business page, you will need to fill out your personal information. When you fill it out, make sure the information is true and real, but also professional. Personal details are not the first thing that visitors should see when they come across your page. Think of your personal traits from a business standpoint, and describe yourself using professional criteria.
Always make sure you complete your about and contact information. What services you provide, and or what products you are going to sell.
Stick to your brand colours, upload your logo, professional looking cover image, and mix your content up to ensure you keep your followers engaged.
4. People want to see you
Having the neutral blue silhouette is considered a no-no from a business perspective. Your avatar - the little picture that everyone will see beside your comments, posts, and on your page - needs to show an image of your best professional you.
You can also upload your logo – and keep it clean, simple and recognisable.
5. Things to avoid
When you first start up on Facebook, you will probably see a lot of frivolous games, gifts, and so forth that are not relevant to your business.
It's a good idea to block these things in your personal settings, and avoid participating in "chain mail" types of communication.
It's also a good idea to avoid "spamming" others. This is when you send out all kinds of promotional material and information all at once to all sorts of Facebook users, and continue doing it daily. It can turn prospective clients off quickly. They may block you, or remove their status as your friend or fan.
To conclude
If you provide a mixture of engaging content, keep your followers informed, giving the valuable content, free resources – your page will grow organically.
When you grow followers, and get to know your audience, start asking them for feedback and running ads and you should see your business and followers grow.
But remember it takes time. It is also takes a lot of hard work and dedication to manage your social media platforms. So plan, organise and organise your content to keep your followers engaged.
Increase your followers
Followers, likes and comments build trust with your audience. As your business grows, your Facebook followers are also likely to grow, however there are other steps you can take to help you gain more followers, these include:
Running Facebook Page Like Campaigns
Inviting people to like your page, and asking your followers to do the same
Run a competition, ask people to like, and share your page, and tag their friends to win
Share your Facebook widget on your website, and business page link on your other social media platforms and add to your email marketing campaigns
Research keywords, use hashtags and SEO
Ask customers and other businesses for reviews / testimonials and share these on all your platforms, get the to tag your business page when possible
Create a variety of content that is valuable, shareable and engaging
Engage with your online community, network, join business groups in your local area, participate, try to find solutions to their problems
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